Pardot is an automation system that creates and nurtures prospects. This platform enables B2B businesses to track and measure the effectiveness of communications. In addition, it helps your business to gain insight into user behavior. Most importantly, this platform helps to personalize campaign content based on specific criteria. With this tool, you could be confident that you are dealing with the right person at the right time, with the right way. So, doesn't this make Pardot special?
A Brief about Pardot
Pardot was founded in 2007 in Atlanta. Pardot was first integrated with some CRM tools, where Salesforce is one of them. In the year of 2012, Indianapolis-based Exact Target attained Pardot, and later on, Salesforce, which was the number one CRM across the world.
How to Use Pardot?
You might still be questioning how to use Pardot for marketing automation. Let's talk about what Pardot is actually good at.
Pardot Email Marketing Campaign
Pardot helps your email marketing campaign. It supports up to 10,000 email addresses with its base package and businesses could buy blocks beyond that to fit their needs.
You could create your own emails based on predesigned templates offered by this platform. As an example, the marketing department could set an approved look and lockdown design elements. However, the volunteerism team could create emails, send, and track them from within Salesforce. Accordingly, engagement paths always incorporate different types of emails.
Lead Management Feature
The lead management feature from Pardot includes lead qualification, nurturing, segmentation, and using dynamic content. Maybe all sounds familiar to you. Well, this is why the tool is named "Engagement Paths."
Development Alignment
Obviously, the development teams could reach their supporters at scale. Yet, they would want to understand the power of personalization and use all the tools available to them. You could do this with branded email, variable tags, and dynamic content. With Salesforce Engage (optional), many users could receive real-time user behavior alerts and track active user activity.
Lead Generation
The first step in lead generation is to get the user's email address. Pardot marketing automation provides marketing or development teams with tools and resources. Both would help in collecting email addresses through landing pages, drag-and-drop forms, funnel analytics, and social media posting.
Reporting Tools
The success of an effort cannot be measured without reporting it. Pardot demo provides a variety of reporting tools to help businesses effectively measure communications and determine Return on Investment (ROI).
From Campaign Reports to Conversion Points, Landing Pages, Emails to Interaction Paths. You could easily measure when an interaction occurs in a Pardot region. The best thing is, this tool is user-friendly, allowing you to make small and large changes based on your input easily.
What about the Price?
For the pricing system, Pardot offers multiple plans starting from the Growth Plan at $1,250 per month. Accordingly, you could always choose other plans ranging from $2,500 to $15,000 per month.
Whatever the plan you would choose, you could be assured that this tool would help you a lot in growing your marketing strategy.